BANKING MEANS TRUST ; The Depositor: An Important Stakeholder, Not a Forgotten Customer
A Call for Introspection, Accountability and a More Responsible Banking System
1. The Foundation of Banking
Deposits are often described as the bread and butter of banking. They constitute the foundation on which much of the banking business is built. Yet, the experience of many depositors today raises a legitimate concern: are banks adequately recognising and appreciating their contribution?
Banking is fundamentally an institution built on Trust. People entrust their hard-earned savings to banks with the expectation of safety, liquidity, reasonable returns and dependable service. These savings, accumulated through years of work, sacrifice and financial discipline, represent the financial security and future aspirations of millions of households.
Collectively, these savings are also an important national resource, mobilised by banks and channelled towards productive activities, investment, employment and economic development. It is therefore necessary to examine whether the relationship between banks and their depositors is receiving the attention it deserves.
2. Deposits, Commercial Interests and Depositors' Expectations
Banks mobilise funds through various categories of deposits, including Savings Bank, Current Account, Term Deposits and Recurring Deposits, besides several other products and schemes. These serve different banking and customer requirements.
The banking business essentially involves mobilising funds at an appropriate cost and deploying them through loans and investments to generate returns. The difference between the cost of funds and the returns earned is integral to banking operations. Banks must remain commercially viable, financially sound and profitable. However, commercial considerations should not overshadow the legitimate interests and expectations of depositors.
Banks seek to mobilise funds at competitive rates, while depositors naturally expect reasonable compensation for allowing banks to use their savings. This expectation assumes greater significance when inflation and rising living costs, particularly healthcare expenses, expensive life-saving medicines and other essential expenditures, continuously erode the purchasing power of savings.
For ordinary depositors, especially senior citizens and those dependent on interest income, the real value of their savings and the returns earned are matters of considerable importance. The economic principle of the time value of money deserves equal recognition when it comes to the savings entrusted by depositors to banks. The fact that even some Government savings schemes offer higher rates of interest makes this issue worthy of examination. There is nothing unreasonable about expecting banks to balance their commercial interests with the legitimate expectations of those who provide their resources.
3. The Changing Banking Landscape and Availability of Funds
Banking has undergone considerable transformation with digitalisation, the expansion of electronic payments and the growing integration of financial transactions. Banks today handle continuous flows of funds through Government accounts, welfare schemes and allocations, institutional and corporate accounts, salaries, pensions, business transactions, digital payments, toll collections and repayments from borrowers.
These developments have diversified the sources of funds and increased the volume and continuity of transactions handled by banks. Even customers maintaining satisfactory borrowing accounts contribute to this continuous movement of funds through repayments and other transactions. It must, however, be recognised that not all such floating balances constitute stable sources of long-term funding. Savings and term deposits continue to play an essential role in providing dependable funding and supporting banking operations.
Nevertheless, the changing funding environment raises an important question: if banks enjoy the advantages of diversified funding sources, continuous transaction flows and expanding institutional relationships, can they afford to become indifferent towards individual depositors? This concern is particularly relevant to senior citizens, the very elderly, sick and differently abled customers who may require personal assistance.
Digitalisation should improve efficiency, reduce operating costs and enhance customer service. It should never diminish the importance of the individual depositor or make banks complacent about customer relationships.
4. Erosion of Customer Service and Personal Attention
One of the more disturbing developments in recent banking experience is the tendency to overlook the interests and expectations of deposit customers. Customer service, once an important instrument of competition among banks to attract and retain customers, appears to have lost some of its earlier importance in several situations. Once an account is opened and deposits are mobilised, customers may find it difficult to obtain the attention they reasonably expect. Routine enquiries, requests for assistance and even genuine grievances can become unnecessarily cumbersome.
Banks impose charges for maintaining accounts, issuing cheque books, sending messages and providing various other services. While individual charges may appear small, their cumulative effect can be significant, particularly for customers maintaining modest balances. Such charges deserve periodic review to ensure that they remain reasonable and proportionate to the services provided. Penalising customers based solely on a Savings Bank (SB) account shortfall while ignoring their overall deposit relationship (like Fixed Deposits or Recurring Deposits) is a major pain point in retail banking.This rigid approach is often viewed as short-sighted, as it focuses strictly on single-product parameters rather than Relationship Banking value.
More serious concerns arise when customers are persuaded to purchase insurance and other financial products without adequate explanation or proper consideration of their requirements. Mis-selling can expose unsuspecting customers to financial commitments and losses they never intended to undertake. Even well-placed and highly educated individuals can find themselves persuaded to opt for products that do not suit their interests or requirements.
A banking relationship built on trust should never become an opportunity to take advantage of a customer's limited financial knowledge or dependence on the institution.Depositors should not feel that opening an account and entrusting their savings to a bank amounts to surrendering their right to fair treatment, transparency and satisfactory service.
5. Technology Without Human Touch: The Grievance Redressal Challenge
Perhaps one of the most frustrating aspects of modern banking is the difficulty customers sometimes experience in communicating their problems and obtaining meaningful redressal. In earlier years, customers could approach a branch, speak to an officer, telephone the bank, write a letter or send an email explaining their difficulties. There was generally an identifiable person or office to approach.
Today, customers increasingly encounter automated telephone systems, digital interfaces, standardised acknowledgements and computer-generated replies. Complaints may be registered and reference numbers provided, but customers are not always able to establish whether their specific concerns have been examined or whether anyone has taken responsibility for resolving them.
The difficulty in reaching an appropriate official by telephone, obtaining a meaningful response through email or receiving a considered reply to written correspondence adds to the frustration. Even at branch counters, customers sometimes find it difficult to access officials with adequate experience, knowledge of banking products and the willingness to provide appropriate assistance.
The Banking Ombudsman mechanism and the Reserve Bank's Integrated Ombudsman Scheme provide important safeguards. However, external grievance redressal should not become a substitute for an accessible and effective internal grievance mechanism within banks. Every customer should have access to a clearly identifiable official who can examine a genuine grievance and provide a reasoned response within a reasonable time.
Technology can acknowledge complaints, route them to appropriate departments and monitor timelines. But resolving a genuine grievance requires understanding, judgement and accountability. Digitalisation should simplify banking, not make human intervention inaccessible when it is genuinely required.
6. The Cost of Banking Failures: Who Should Pay?
Another fundamental question deserving serious consideration is whether depositors and shareholders should be expected to bear the consequences of bad debts, frauds, mismanagement and avoidable inefficiencies.
Shareholders provide risk capital and are therefore expected to bear legitimate business losses through their investment. Depositors, however, entrust their savings to banks primarily for safety, liquidity and reasonable returns. They neither participate in lending decisions nor exercise control over the management of banks.
It would therefore be unfair to allow institutional failures, negligence, fraud or avoidable inefficiencies to erode the legitimate interests of depositors. Expecting depositors to bear the consequences of failures in managing bad borrowers, frauds and corrupt practices is unreasonable.
There must be a clear distinction between genuine commercial risks and losses attributable to negligence, misconduct, fraud or managerial failure. Genuine business risks must be addressed through appropriate provisions and capital. Losses arising from fraud, wilful wrongdoing and negligence must invite effective investigation, recovery and accountability, including appropriate consequences for those responsible.
It is not enough to make provisions, write off loans, recapitalise banks or report improved balance sheets. These may be necessary financial and accounting measures, but they do not by themselves establish accountability or prevent recurrence. Nor should the burden be transferred indiscriminately to taxpayers through repeated public recapitalisation without examining the underlying causes and pursuing recoveries wherever possible.
The principle should be clear: those who make decisions must be accountable for their decisions; those who commit fraud must face its consequences; and those who entrust their savings to banks should not become convenient bearers of institutional failures.
7. What Needs to Change?
The objective should not be to undermine the commercial viability of banks or disregard the realities of modern banking. It should be to achieve a better balance between commercial interests, depositor welfare and institutional accountability. Some measures deserve serious consideration:
1. Recognition of Depositors as Stakeholders
The interests of depositors should receive appropriate recognition in banking policies, product design, service delivery and institutional performance evaluation.
2. Fair and Transparent Deposit Policies
Interest rates and deposit products should be transparent and responsive to the legitimate requirements of different categories of savers, particularly small depositors and senior citizens.
3. Rationalisation of Service Charges
Charges for basic banking services should be reviewed periodically to ensure that they are reasonable, transparent and proportionate. Essential banking services should not become an excessive financial burden.
4. Accessible Human Grievance Redressal
Every bank should provide clearly identified grievance officers, functioning telephone facilities, monitored email channels and the option of written representations. Customers should receive individual examination of their complaints, reasoned responses and time-bound resolution.
5. Accountability for Banking Failures
There should be effective assessment of responsibility for negligent lending, fraud, mismanagement and avoidable inefficiencies. Recovery efforts and appropriate consequences must accompany financial provisioning and institutional corrective measures.
6. Prevention of Mis-selling
Financial products should be recommended according to customer requirements, financial capacity and informed consent. Customer protection must take precedence over inappropriate sales targets.
7. Customer Service as a Measurable Performance Parameter
Banks should evaluate customer satisfaction, accessibility, complaint resolution, service quality and recurring deficiencies. An appropriate Depositor Service and Fairness Index could be considered to make these responsibilities measurable and encourage continuous improvement. The premium paid by banks to Deposit Insurance and credit guarantee corporation should be linked to the Customer service ratio and it should be incentivised.
8. Combining Technology with Human Accountability
Digital banking should make transactions easier, faster and more economical while preserving access to responsible human intervention whenever customers require assistance.
9 Moving Together Towards Better Banking
The objective of raising these concerns is neither to find fault nor to create confrontation. It is to encourage introspection, reform and improvement in the larger interests of the banking system and the economy.
Banks and their customers are partners in progress. Depositors provide savings, borrowers put financial resources to productive use, banks facilitate the process, shareholders provide capital, employees deliver services and regulators safeguard the system. Each has a role to play and a responsibility to discharge. No stakeholder can afford to overlook the legitimate interests of another.
Mutual trust, fairness, accountability and a spirit of cooperation must guide their relationship. The destination should not merely be a stronger banking system or more profitable banks, but a banking system that is financially sound, socially responsible, customer-friendly and worthy of the confidence reposed in it by the public.
The foundation of banking is deposits and depositors. Their contribution must be recognised not merely in words but through policies, practices and performance. Banks should understand the Customers more through their banking operations than they Know their Customers only through documents.19. Banking Means TRUST: Preserve It, Protect It and Strengthen It
Technology may transform banking operations, business models may change and sources of funds may become increasingly diversified. But the fundamental relationship between a bank and its depositor must remain rooted in Trust, Fairness, Transparency and Accountability.
Depositors must feel secure in the knowledge that their savings are respected, their interests are protected, their concerns are heard and their grievances receive meaningful attention. Preserving this Trust is a collective responsibility of all stakeholders. However, the primary institutional responsibility rests with banks themselves.
Let profitability strengthen banking, let technology improve banking and let accountability govern banking, but let TRUST remain the foundation of banking. Capital can be mobilised, technology can be acquired and business can be expanded. But once public trust is lost, restoring it is an enormously difficult task.
Banks must recognise that their continued survival and growth depend substantially on the confidence and patronage of their deposit customers. Greater loyalty, sincerity and commitment in serving depositors will strengthen this relationship, sustain banking institutions and contribute to economic development and public welfare.
Banking means TRUST. Let us not allow it to erode, particularly among the depositors who sustain the banking system.
Profitability is important. Efficiency is essential. Technology is inevitable. But TRUST is indispensable.
May banking grow stronger, public confidence deepen and the benefits of development reach all.
The philosophy behind the Bank Management should be :
Money must be managed with prudence.
Customers must be treated with dignity.
Employees must be empowered with responsibility.
Depositors must be respected for their contribution.
Technology must serve people, not make people subservient to technology.
"Banking is not merely about managing money; it is equally about managing relationships with human beings. Let money be the instrument, people the priority and TRUST the foundation."
Samastha Loka Sukhino Bhavanthu. 🙏
T V G Krishnan
( Personal Views. Edited in Consultation with AI)