This advice from the Dy Governor to Bank employees is commendable and deserves appreciation for his understanding of the deteriorating customer service in Banks.Things are so bad in some of the PSBs that even Customers' service to employees to make their job easy is not properly responded.The very approach even to customers who want to deposit some money is to drive away the customers even without seeing their faces.They pretend to be terribly busy and ask the customers some queries as if to comply with KYC norms and the moment they notice that customers have not brought the particular information, they will insist on thatand drive them away.Earlier the customer is driven away the better seems to be the approach and the officials are not bothered about deposits or advances or any other matter. Expecting customers to report complaints is not pragmatic and this is not workable.Even if some one takes the initiative,the experience may not be that encouraging.Hope the DG will pursue further
from: Dr.T.V.Gopalakrishnan
(This comment is in response to an article Banks should focus on Cutomer Service appeared in Businee Line dated 19/2/13)
