Wednesday, October 2, 2013

Need for a change in approach to marketing

The greedy pricing style for products and high inflation making it unaffordable for many in the society are the reasons. Time the present marketing techniques used in the economy are reviewed and the element of greed, hidden clauses and unethical practices are removed. In the name of competition, consumers are taken for a ride and they are cheated left and right.This sort of marketing is of recent origin and needs to be nipped in the bud itself to retain the business in tact. Otherwise the failure of the business is certain.

Dr.T.V.Gopalakrishnan
( This comment is in response to an article " Unpredictable demand forces retail firms to reduce stocks'' that appeared in ET dated 3/10/13).

No comments: